Singer-actor Dhanush will be the new brand ambassador for the chewing gun Center Fresh. Dhanush, who has topped on popularity after positive reviews for his movie Raanjhanaa and Mariyan down south feels great about his endorsement, not to forget his instant hit ‘Kolaveri di’.
“It feels great to be associated with Center Fresh. Looking forward to work on some exciting campaigns for the brand,” Dhanush said in a statement.
“While Dhanush is taking his first steps in Bollywood, in our key markets he is very popular, especially among the youth. We are really looking to leverage Dhanush’s equity to help take Center Fresh to the next level,” said Mandar Keskar, category head (Gums), Perfetti Van Melle India.
The ad is under production and will be aired later this year.